Turkish Airlines has rebranded as Türkiye Hava Yollar?, at the request of President Recep Tayyip Erdogan.
The move is part of the country’s push to be internationally known as “Türkiye”, which is how its name is spelt and pronounced in Turkish. The name is pronounced tur-key-yay.
“Turkey no longer exists. It is Türkiye,” Erdogan said during a ceremony marking the launch of a new communications satellite. “Türkiye Hava Yollar? will be inscribed on the bodies of our planes instead of Turkish Airlines.”
Erdogan’s government said the name “Türkiye” better represents Turkish culture and values – although some observers have suggested that the move is an effort to dissociate the country from the bird, turkey.