The metaverse push came as a breath of fresh air as many other companies, including major fashion brands as well as banks, followed suit and rushed to book a spot in a new digital world that was opening up. Prices of digital properties shot through the roof and everybody at that time wanted to be a part of the metaverse.
Meta’s own metaverse
Before the year ended, Meta had opened up its metaverse, Horizon Worlds, to users in the U.S. and Canada and with the small exceptino that you needed the company’s virtual reality (VR) headsets, the digital world was free to use.
Meta introduced games and experiences in these worlds as people floated around in their legless ‘avatars.’ Now, after about eight months, the company launched the metaverse for users in Spain and France and Zuckerberg shared a ‘digital selfie’ of himself standing in front of the metaverse’s version of the Eiffel Tower and Barcelona’s Tibidabo Cathedral to mark the occasion.
The difference between the launch in December last year and the one that concluded recently appears to be only that of the geographical locations. Meta’s metaverse seems to be at the same level that it was at last year, which many have found to be as basic as the popular online game Second Life was when it was launched close to two decades ago.